Meta’s Actuality Labs Beat Practically All 2024 Gross sales and Consumer Targets: Memo

• Meta’s Actuality Labs exceeded almost all its 2024 gross sales and consumer targets: inside memo.
• CTO Andrew Bosworth stated “2024 was a pivotal yr for Actuality Labs” within the memo seen by BI.
• Bosworth stated Meta is seeing “huge gross sales development in wearables” and its Quest model is robust.

Meta’s Actuality Labs beat almost all its gross sales and consumer targets for 2024, Enterprise Insider has discovered.

CTO Andrew Bosworth introduced Actuality Labs grew 2024 gross sales by 40%, in line with an inside memo seen by Enterprise Insider.

Bosworth introduced a reorg within the publish shared on Meta’s inside discussion board Office, whereas giving staff perception into the division’s efficiency.

“2024 was a pivotal yr for Actuality Labs and positioned us for greatness in 2025,” Bosworth wrote.

“The group beat almost all of final yr’s aggressive gross sales and consumer objectives, rising RL gross sales >40% YoY total,” he added. “We’re seeing huge gross sales development in wearables and the Quest model has by no means been stronger.”

Bosworth added that the Actuality Labs Enterprise Group (RLBG), the division which was led by Actuality Labs COO Dan Reed, was a “main half” of setting the corporate up for the long run.

Meta did not reply to a request for remark.

Meta’s Actuality Labs division has been below scrutiny because it continues to incur substantial losses resulting from heavy investments in augmented actuality expertise. Since 2020, Meta has recorded losses of greater than $50 billion from the group.

CFO Susan Li stated in a current earnings name that Meta plans to proceed to take a position “considerably” in Actuality Labs, which Li stated is a “strategic long-term precedence.”

Meta is scheduled to announce fourth-quarter earnings on Wednesday.

Do you’re employed for Meta? Acquired perception to share? Contact the reporter Jyoti Mann by way of Sign at jyotimann.11 or by way of electronic mail at jmann@businessinsider.com. Attain out from a nonwork system.