Reddit Feedback Are ‘Foundational’ to Coaching AI Fashions, COO Says

• Reddit COO Jen Wong stated the corporate’s content material is “foundational” to coaching AI fashions.
• Google and OpenAI have offers with Reddit to make use of its content material to coach their massive language fashions.
• Reddit has additionally leveraged AI for a translation device that is helped it develop internationally.

Final 12 months was a giant one for Reddit.

The corporate went public in February. Then it started investing closely in AI for options like its translation device and an AI-powered search device. It additionally struck agreements with Google and OpenAI that enable the tech firms to coach their AI fashions utilizing Reddit feedback and posts.

Reddit COO Jen Wong says these investments are paying off.

“AI itself, extra broadly, is extremely necessary to every thing we’re doing,” Wong instructed AdExchanger on the CES know-how convention.

Wong added that Reddit is now “foundational to the coaching” of huge language fashions.

In February, Reddit signed a licensing cope with Google to coach Google’s AI utilizing Reddit content material for $60 million a 12 months. Then, in Might, Reddit signed one other large content material data-sharing cope with ChatGPT-maker OpenAI to coach its AI fashions.

Reddit CEO Steve Huffman stated the corporate is in talks with “nearly all people” when requested if Reddit would think about working with Microsoft throughout The Wall Road Journal’s Tech Stay occasion in October.

Huffman stated Reddit posts and feedback comprise a wealth of “colloquial phrases about just about each matter” which might be consistently up to date, making them precious in instructing machines the right way to assume and communicate like people.

Wong instructed AdExchanger that Reddit’s introduction of AI translation options, in the meantime, has helped the corporate develop at an “accelerated fee” outdoors the USA.

In September, Reddit introduced the growth of an AI-powered translation characteristic that lets customers translate Reddit posts and feedback into totally different languages. The growth lined greater than 35 nations, together with Brazil, Spain, Germany, Italy, the Philippines, and nations all through Latin America.

“It is made our core product higher,” Wong stated. “Individuals discover a dwelling on Reddit.”

Wong additionally stated that Reddit plans to make use of AI on its promoting platform to create extra “artistic variants” and “make issues extra Reddity.”

“We purchased an organization, Memorable AI, that permits us to do this,” Wong instructed AdExchanger. “So we see lots of alternative for our AI software.”

Reddit acquired Memorable AI, an AI-based commercial firm, in August 2024. Reddit stated that the acquisition would give Reddit advertisers entry to Memorable’s “best-in-class” instruments for advancing promoting campaigns in a weblog put up on the time.

Reddit didn’t instantly return a request for remark from Enterprise Insider.